Key details
Ph.D. Candidate
Miguel joined the University of 杏吧app下载 as a Ph.D. student in January 2021. He did his initial studies in Portugal and holds a BA and MA degrees in Marketing Management and a PGCert in Tourism Management. Miguel is an experienced Marketing Manager, having worked for 14+ years in E-Commerce, Higher Education and Tech, seeking the growth of companies through creative and innovative marketing strategies. Miguel is also a Lecturer in Marketing and Management at the University of Westminster.
Research / Scholarly interests
Miguel’s academic pursuits cover diverse areas including enterprise and entrepreneurship, innovation, branding strategies, business development, advertising, digital marketing, consumer behaviour, sustainability, events and tourism marketing. Currently, Miguel is researching the various push and pull factors that influence international students’ decisions.
Presentations
Sharma, H., Soetan, T., Farinloye, T., Mogaji, E., Noite, M.D.F. (2022). AI Adoption in Universities in Emerging Economies: Prospects, Challenges and Recommendations. In: Mogaji, E., Jain, V., Maringe, F., Hinson, R.E. (eds) Re-imagining Educational Futures in Developing Countries. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-88234-1_9