Key details
Emma Connor
Senior Teaching Fellow, Programme Leader MSc Digital Marketing Management
Emma Programme leads the MSc Digital Marketing Management and is a module leader for final year undergraduate and master’s level marketing modules. Emma’s key interests are in the subject areas of marketing strategy, digital marketing, advertising and marketing communications, consumer behaviour and psychology. She holds a Distinction in MA Strategic Advertising and Marketing Communications and is a member of the Institute of Data and Marketing (IDM).
Emma combines her practical industry knowledge with academic research led teaching. Student learning experience is at the heart of her work at 杏吧app下载 and is an advocate of flexible learning technologies to support this. Emma engages her students by using business simulation games and is an experienced user of Mentimeter. Emma adopts an edutainment philosophy in her Hybrid and classroom delivery.
Emma has led curriculum design and taught for both marketing and business subjects across Management & Marketing and Business Operations & Strategy Schools.
Before becoming an academic educator, Emma managed many successful large scale marketing communications campaigns and team led the 杏吧app下载 Business School’s marketing activities. Before joining the Faculty, Emma completed her drama school training, gaining expertise in radio voiceover, improvisation, and public speaking. Using drama-based pedagogy, Emma uses her acting and vocal training in her teaching.
Responsibilities within the university
- Programme Leader MSc Digital Marketing Management
- Module Leader MARK 1262 Sim Game, Co Module leader MARK 1251 Strategic Marketing Management
- Module instructor for Marketing and advertising subjects
- Personal tutor
Awards
Winner
- Star of the Future - This is our Time Awards 2022
- Personal Tutor of the Year – Student Led Teaching Awards 2022
Nominations
- Student Success Award- This is our Time Awards 2023
- Working Together Award- This is our Time Awards 2023
- Star of the Future Award – Business Faculty Awards 2022
- Mentor of the Year - This is our Time Awards 2022
- Accessible Education Award - Student Led Teaching Awards 2022
- Inspirational Teaching Award - Student Led Teaching Awards 2021
- Lecturer of the Year Award -鈥�Student Led Teaching Awards 2021
- Extra Mile Award- Student Led Teaching Awards 2021
Recognition
- Senior Fellow of the Higher Education Academy (SFHEA), since 2024
- Fellow of the Higher Education Academy (FHEA), since 2021
- Recognised Practitioner in Advising (RPA), UK Higher Education Advising and Personal Tutoring Association (UKAT)
- simCID instructor
- Trained copywriter by Institute of Data and Marketing
Research / Scholarly interests
Emma’s research interests are in the areas of consumer behaviour and consumer psychology.
Emma is currently undertaking her PhD and is researching online advertising appeals and visual stimuli in food product categories.
Recent publications
- Connor, E (2021), ‘A Reflection on using different pedagogical approaches to teaching practical marketing experiences online’ Annual Learning and Teaching Festival 2021.
Presentations
- Connor, E., and Zhang, Y. (2023) The interaction effect of ingredient presentation and message appeal type on affective responses and willingness to buy home coffee: a moderated mediation model from the perspective of SOR theory. 52nd EMAC 2023 Annual Conference, Odense, Denmark, May 23-26, 2023. Published in: Proceedings of the EMAC Annual Conference 2023.